Toluna Review 2020

Influence some of the world’s largest brands, share your insights, and be rewarded instantly

Rating: 4,4

(2,236 reviews)


Toluna is a statistical surveying organization that pays its subscribers to complete online overviews about various items and administrations. As indicated by the organization’s site, they work with many international leading media agencies, market research firms, and corporations.

They’ve been around for about two decades, and boast that they are one of the largest social communities for voting and researching. They were able to create an online survey platform that can be accessed by people in over 57 countries. In other words, it’s a survey site that you sign up for. Once you log in, you can fill out many different surveys, as many as you want, from a wide variety of brands from all over the world.

Needless to say, Toluna is notable in the realm of online reviews, especially since it has more than 9,000,000 clients from around the globe. Instead of presenting you with a standard yes or no questions like other survey companies, Toluna takes it a step further and permits you to make opinion polls that will generate forthcoming answers and responses.

It serves brands and enterprises that are eager to pay to computerize their examination process and receive honest feedback from their audience, which will lessen their insight time.

Toluna accomplishes this through surveys and reviews that clients need to finish. And afterward, the criticism is sent to the particular organization which paid for the information. You’ll get rewarded for your commitments and contributions.


The Toluna site depicts the organization as a statistical surveying organization that spends significant time in online studies. It is overseen by Toluna Groups and alludes to its site supporters as significant influencers.

Overall, you will be spending your time answering paid surveys and questionnaires from various brands and organizations. The goal of these surveys is to help them develop a database with honest opinions about their products and services.

There will be times when they send products over to you for testing purposes so that you can review them.

What makes Toluna unique apart from their competitors is the fact that their online research doesn’t focus on using only multiple-choice questions. There are other types of surveys where you can share your insights and opinions conversationally and effectively. Not only that, but influencers are also able to receive free answers from making their polls.


1. Bonus For Signing Up

In an offer to urge more influencers to join their study stage, Toluna offers an appealing invite reward to new individuals. You will receive 500 redeemable points just for signing up, and it will be kept in your account. After you finish your registration, you can earn 500 more points for each person you invite when they join the platform.

2. Studies

Some Toluna influencers depend on the surveys for their primary source of income. The amount of points can vary from survey to survey. Some of it is based on factors such as the completion time and the complexity of the surveys. Typically, you can expect between 15 and 15,000 points for each survey.

3. Product Testing and Review

In some cases, Toluna will allow you to test and survey various items. Furthermore, notwithstanding the generally higher benefits you get for the audit, you additionally get the chance to keep the free item.

This is an incredible market right now for evaluating new and energizing items. The best part is, you can keep them without paying for anything. When you sign in, you can perceive what items are available for testing currently (or in the future). 

Keep in mind that Toluna chooses their product testers at random, so there is a chance that you may not be picked.

4. Content Creation

There is an opportunity to earn up to 1,000 points for making polls, topics, and opinions on the Toluna platform. This is a method of collaborating with individual individuals from the Toluna people group.

If you use any of these methods on Toluna, you can make some additional money or receive rewards for your efforts. Try to evaluate all the winning alternatives advertised. This is the quickest way you’ll reach payouts limits.

5. Sweepstakes

There are only so many surveys to complete and products to test. After a while, it may become dull. That’s why Toluna organizes regular sweepstakes for influencers on their platform, to encourage them to continue being active. You can enter the sweepstakes by completing a certain number of surveys or by purchasing an entry ticket for 50 points. Yes, it’s that simple!


You can decide to transform your points into shopping gift cards, which can be redeemed at some online stores such as Amazon, Walmart, and Target. The redemption rate may vary from one eCommerce store to another. The typical rates are 3,000 points for every $1, and about 30,000 points for $10.

You can choose to use your points to give your friends rewards, or connect on the Toluna platform and interact with the community of influencers. There, you can exchange virtual gifts, called “Gifties.” These gifts can be anything from a lawnmower to a hair drier, and their value can range from 50 to 500 points. The more virtual purchases you make, the higher your chance is of winning the product in real-life.

PayPal Cash or Check?

You can redeem your points through Paypal, have your checks mailed to you or choose between gift cards or other rewards. For the check and PayPal money recovery alternatives, in any case, you will require a base 90,000 focuses that mean $30. Note that these transformation rates are for United States occupants and will fluctuate for Toluna influencers from different countries.


✅ Several Streams Generating

Toluna offers a more extensive scope of salary creating stream compared to its competitors, such as Global Test Market or Panel Place organization. And you won’t require a specific set of skills or prior experience to join.

✅ It is Easy and Free to Join

The review site is easy to understand and simple to explore through. You’ll start earning as soon as you sign up. Even better– Toluna is free.

✅ Their Prize Draw

When you complete reviews on Toluna, you go into their PrizeDraw, where they offer three money prizes to their clients. This is an incredible method to generate more income from Toluna, particularly when there may be a decrease in survey production.

✅ You Can Access Toluna from Your Mobile Device

Unlike some other platforms, Toluna has made it simple for its clients to gain access to complete studies from their iPhone and Android apps. In other words, you can sign in and complete overviews. The smartphone app also makes it easy to participate in the sweepstakes while you’re on the go.

✅ They Partner with Reputable Companies

Toluna paired up with some of the well-known companies out there. This means you’ll get to communicate your opinions to some of the most respected corporations and businesspeople in the world. Remember, you have a choice about which surveys you want to participate in.

✅ Strong or higher prizes

Unlike some other companies that only provide small prizes, Toluna offers several major dollar salary openings and surveys. They also participate in a high price item test random selection, so there is more excitement about the possibility of keeping a nice item for free.


Their Points Expire

Toluna makes it difficult to collect and save up your points, so you can’t really wait for a special occasion to buy a nice holiday gift card. Their points will expire twelve months after you receive them. This may be a turn off for some users who want to stack up the points, rather than using them right away, so they can get a higher gift card or Paypal dollars.

Takes A Long Time To Process Withdrawals

For an innovation organization that uses advanced innovation systems to assist brands with gaining bits of knowledge and conclusions about their items at a faster rate, you would expect the review organization to have fast exchange handling. However, this is not the situation. Redeemed points may take days, or weeks, to reach your wallet.

Their Surveys Are Quite Long

If you’re used to completing surveys online, you may agree that Toluna’s surveys are relatively long, which means you may feel underpaid for your efforts. Some people don’t find their reward and pay system attractive and think they underpay people for their efforts.


Toluna is a genuine and excellent study organization that is backed by the Toluna Group. They have minimal complaints filed by customers and a good track record of honoring their pay.  

So, Is It Worth Your Time?

Like other online companies that focus on microtask processes, Toluna is best suited for people looking to find something to do in their free time that may be more productive than just sitting around. So, look at it as a fun hobby that makes you money!

Our rating: 4,9

Branded Surveys: Our Recommended Survey Site for 2020

  • Highest paying survey site and fast payout
  • Surveys are quick to complete and pay $1-$15
  • Many surveys available, hard to run out of those!
  • Get paid via PayPal, e-gift cards or direct bank transfers​